NEA 2019-2020 – The Process and Briefs Explained
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Print Campaign 3 adverts that market the game with a cohesive brand and style.
The print campaign need to have a cohesive brand identity throughout
You should create three distinct adverts but they should share visual branding to ensure that they
Three different adverts, each aiming to engage the audience/audiences as identified in the brief • Appropriate layout
and design choices for each advert. You can choose to create three different types of adverts (e.g. billboard, magazine
adverts, newspaper adverts) or three adverts of the same type.
Each advert should identify a specific unique selling point (USP) for the game to help appeal to different segments of
the target audience. The placement of the adverts should be related to the audience segment being targeted. Each
advert should promote the product’s website and you could use the print production to encourage audience interaction
and sharing.
1)
Look at the RDR campaign and other to look at for how they fulfil the brief’s requirements.