NE Nike Retail Manual | Page 92

BRUSSELS BRUSSELS CITY AT PLAY The Sports Service of Brussels makes sure that sport is accessible to all the city’s residents. Their website provides information on where and how to participate in sport in the city. This government department also organises sporting activities for young people during the holidays. BIG SPORTING EVENTS IN THE CITY: 148 • Brussels 20 km race • Brussels Marathon & Half Marathon • Cross Cup Laeken • International Jumping of Brussels (horse jumping championships) DESCRIPTION CITY AT PLAY DESCRIPTION CITY AT PLAY The King Baudouin Stadium hosts several major events, including: • Football games of the Red Devils, the national team of Belgium • The national football cup final • National and international rugby matches • The Ekiden Run • Athletic competitions such as the Memorial Van Damme The stadium is managed by Prosport. Nike unfortunately doesn’t play a role in these events. 149