STOCKHOLM
STOCKHOLM
DIGITAL LEADER
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Stockholm is the
land of the digital
startup. Spotify, Skype,
Soundcloud, Piratebay,
Izettle and Readmill
are some of the city’s
leading additions to the
world wide web.
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The city has one of
the highest digital
penetrations in the
world with around 97%
of residents connected
to the internet.
STATE OF MIND
STATE OF MIND
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73,7% of Nike’s target
consumers in Stockholm
uses Facebook and 60,2%
uses Spotify.
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Stockholm is one of the
leading blogger nations
in the world, with 65%
of females between the
ages of 16 and 30 years
managing their own blogs.
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