NE Nike Retail Manual | Page 4

AMSTERDAM STOCKHOLM BRUSSELS AMSTERDAM CITYSCAPE STOCKHOLM CITYSCAPE BRUSSELS CITYSCAPE Demographics 8 State Of Mind 16 City At Play 24 Sport In Amsterdam 26 Demographics State Of Mind City At Play Sport In Stockholm 78 82 91 93 RETAIL LANDSCAPE RETAIL LANDSCAPE 32 34 36 38 43 44 46 Swot Analysis 97 Category Overview 99 Category Hotspots 101 Greater Key Areas 102 Greater Distribution 105 Priority Trader Zones 106 Stores 111 Swot Analysis Category Overview Category Hotspots Greater Key Areas Greater Distribution Priority Trader Zones Stores Demographics State Of Mind City At Play Sport In Brussels 134 136 148 150 RETAIL LANDSCAPE Swot Analysis Category Overview Category Hotspots Greater Key Areas Priority Trader Zones Greater Distribution Stores 156 159 160 162 163 164 168 COPENHAGEN OSLO HELSINKI COPENHAGEN CITYSCAPE OSLO CITYSCAPE HELSINKI CITYSCAPE 194 Demographics 194 State Of Mind 206 City At Play 208 Sport In Copenhagen 264 268 278 280 322 324 334 336 RETAIL LANDSCAPE RETAIL LANDSCAPE RETAIL LANDSCAPE 212 214 217 218 202 222 224 287 289 291 292 296 297 299 340 343 345 346 248 350 352 Swot Analysis Category Overview Category Hotspots Greater Key Areas Greater Distribution Priority Trader Zones Stores Demographics State Of Mind City At Play Sport In Oslo Swot Analysis Category Overview Category Hotspots Greater Key Areas Priority Trader Zones Greater Distribution Stores Demographics State Of Mind City At Play Sport In Helsinki Swot Analysis Category Overview Category Hotspots Greater Key Areas Greater Distribution Priority Trader Zones Stores