NE Nike Retail Manual | Page 22

AMSTERDAM AMSTERDAM STREET CULTURE 18 \ Amsterdam has always been open to different cultures and is today home to people from over 180 different nationalities. \ It’s a city of world-culture connoisseurs. The effects of this global influence can be seen on street corners and of course, in street fashion. \ Amsterdam is famous for its architecture, museums and music. 19 \ There’s a live and let live spirit on the streets of Amsterdam. \ The city is famous for its club culture and is home to some of the greatest electronic DJ’s in the world. \ Street football is played at local ‘pleintjes’ or during lunch breaks at school. \ City of sneakers (led by Air Max). STATE OF MIND STATE OF MIND