NE Nike Retail Manual | Page 20

AMSTERDAM AMSTERDAM SOCIAL MEDIA \ Social media has made its mark on communication in the city. Whether it’s business or personal, content and media sharing is top of mind at all times in Amsterdam. 16 STATE OF MIND STATE OF MIND \ There are 7.4 million Facebook users in Holland. 1.5 million of those are between the ages of 18 and 24. \ Amsterdam has the highest penetration for Twitter and LinkedIn in Europe. 17