NE Nike Retail Manual | Page 162

OSLO OSLO Bygdøy is a huge and green area, commonly called the Museum Peninsula of Oslo. 115 sq km (44 sq mi) of Oslo is built-up and 7 km2 (2.7 sq mi) is agricultural. Within the ranking of Europe’s largest cities, ordered by their number of companies, Oslo is in fifth position. In 2003, Oslo received The European Sustainable City Award and in 2007 Reader’s Digest ranked Oslo as number two on a list of the world’s greenest, most livable cities. 282 The immigrant share of the population in the city is more than 25%. The urban municipality (bykommune) of Oslo and county of Oslo (fylke) are two parts of the same entity, making Oslo the only city in Norway where two administrative levels are integrated. A number of landmark buildings in Oslo have been built in the Functionalist style. Oslo has the most expensive housing market in Norway. FACTS According to the Norse sagas, Oslo was founded around 1049 by King Harald. To the north and east, wide forested hills (Marka) rise above the city giving the location the shape of a giant amphitheater. The seal of Oslo shows the city’s patron saint, St. Hallvard, with his symbols, the millstone and arrows and with a naked woman at his feet. Oslo is built in a horseshoe shape on the shores of the Oslofjord and is limited, in most directions, by hills and forests. Oslo was destroyed several times by fire during the war. FACTS Oslo’s cityscape is being redeveloped with various access-points, an extensive metro-system, a new financial district and a cultural district. During the Middle Ages, Oslo reached its height during the reign of King Haakon V. 283