NE Nike Retail Manual | Page 16

AMSTERDAM AMSTERDAM AMSTERDAM 12 The city of Amsterdam has a population of nearly 800 000 people. Only 49.5% of residents are Dutch; 50.5% are foreigners. Even though there are so many people living in Amsterdam who weren’t born in Holland, the principal language is still Dutch. THE NETHERLANDS TOTAL POPULATION 790.044 16,785,330 TOURISTS 5.2 million GENDER: MALE / FEMALE 49.2% / 50.8% 49.5% / 50.5% HOW MANY 18-24 IN COMPARISON WITH REST OF POPULATION 20-24 – 8.2% rest – 91.8% 18-24 – 8.8% rest – 91.2% UNEMPLOYMENT 6.3% COMMUTING PEOPLE MONTHLY WAGE (GROSS) AMSTERDAM DEMOGRAPHICS BASIC DEMOGRAPHICS NIKE INFORMATION (REMOVED FOR PORTI) 6.8% % POP 4.7% SALES IN AMSTERDAM AS % OF THE NETHERLANDS 42.6% +50% AMSTERDAM GDP $114 billion NIKE CUSTOMERS €1,908 €1,858 % THE NETHERLANDS GDP 16% GYMNA 4?T??( ??r?2P??????b?$?4R?5??(*?b?c@??(*?B?S???$?UB4??P?5?%D??rt??E0??DT??u$??50??DT??u$??50??0??