NE Nike Retail Manual | Page 114

COPENHAGEN COPENHAGEN COPENHAGEN Copenhagen is the capital of Denmark and its most populous city. In 2012 there were around 1,213,822 people living in the urban part of the city, making it the second largest city in Scandinavia. 194 Copenhagen is situated on the eastern coast of Zealand and stretches across part of Amager. A number of bridges and tunnels connect the various parts of the city and the cityscape is characterised by promenades and waterfronts. DENMARK TOTAL POPULATION 1,213,822 5,5 million TOURISTS 2,5 million GENDER: MALE / FEMALE • 50,4 % / 49,6 % HOW MANY 18-24 IN COMPARISON WITH REST OF POPULATION 25% of current population live in CPH • UNEMPLOYMENT 6,1% 5,2% COMMUTING PEOPLE 50% 12% COPENHAGEN DEMOGRAPHICS $4,100 $3,900 GYMNASIUM 45% 20% AV. PRICE/ SQM $4,500 NIKE INFORMATION (REMOVED FOR PORTI) % POP MONTHLY WAGE (GROSS) BASIC DEMOGRAPHICS 20% SALES IN COPENHAGEN AS % OF DENMARK COPENHAGEN GDP €38,097 million NIKE CUSTOMERS % DENMARK GDP 25% MARKET SIZE SPORTING GOODS (NPD RETAIL $) 0 $3,125 DEMOGRAPHICS DEMOGRAPHICS 195