LEGAL STUDIES
LAW 103 – BUSINESS LAW I An overview of the Law and the American legal system and court structure ; an extensive study of the basic principles of the law of contracts , sales , and security devices .
LAW 104 - BUSINESS LAW II Prerequisites : LAW 103 . The legal aspects of business including basic principles of real and personal property , bailments , wills and intestate succession . It will also cover business arrangements including partnerships , corporations , limited liability companies as well as commercial paper .
LAW 105 – INTRODUCTION TO CURRENT LAW The course explores the structure and function of our judicial system , focusing on basic areas of civil law including those dealing with employment , housing , marriage , contracts and banking . Legal transactions such as wills , mortgages and leases will be analyzed . The course prepares students for the myriad of real life situations they will encounter . For non-business majors only .
LAW 309 – LAW OFFICE MANAGEMENT Prerequisites : LAW 300 . Co-requisites : LAW 300 . Introduction to basic concepts of Law office management for the Paralegal , including an examination of Law office structure , management principles , and legal ethics . In addition , the course will include an introduction to computer utilization in litigation support , legal research and case management . Students must be familiar with word processing or enroll in ABT 109 prior to taking this course .
MARKETING
MKT 100 – INTRODUCTION TO MARKETING Principles and methods employed in all phases of the distribution of goods and services from the producer to consumer . Emphasis on marketing activities includes product planning , consumer behavior , advertising , and marketing research . An overview of the dynamics of marketing which acquaints the student with the general philosophies of the business world .
MKT 101 – BUSINESS MATHMATICS May not be used for Mathematics requirement . The course encompasses the application of basic , standard and fundamental principles of mathematics to practical business situations . Typical problems and applications are drawn from business situations and practices .
MKT 105 – SPORT MARKETING This course will give the student a practical and wide ranging understanding of marketing principles as applied to today ' s rapidly growing field of sports marketing . An historical perspective of the industry will provide the necessary framework to gain insight into the present and future sports marketing environment . Topics include how colleges , individual athletes , pro and amateur teams , sports facilities , the Olympics and companies who manufacture sporting goods and related products successfully reach their target markets .
MKT 106 – PRINCIPLES OF MARKETING An introductory course covering history , functions , principles , and applications of advertising . Topics include copywriting , selection of media , budgeting , print and broadcast production , and the role of the advertising agency and research . Students will develop an advertising campaign .
MKT 112 – SMALL BUSINESS MARKETING The success of the small business marketer is challenged by large multinational corporations . This course explores how to meet these challenges and overcome the obstacles presented in the current marketing environment . Particular emphasis is placed on the development of guerilla marketing techniques that small business enterprises can employ . Topics include : building a powerful marketing plan , using e-commerce , building a competitive advantage , recognizing cultural diversity , integrating marketing and pricing strategies , choosing the right location and layout , and using small business marketing plans for globalization .
RET 107 – PRINCIPLES OF RETALING A survey of the retail industry . The economic importance and structure of retail organizations are studied for their function and interrelationships , operations and human resources .
MATHEMATICS / COMPUTER SCIENCE
CMP 105 – ELECTRONIC SPREADSHEETS Prerequisites : Students must have satisfied all MAT , ENG 001 and RDG 001 remediation requirements prior to starting the course . This course introduces electronic spreadsheet application software . Topics include spreadsheet operations , creation of charts and graphs , data query , multiple spreadsheets , links and macro programming . It is designed for computer processing , business and general liberal arts students interested in obtaining comprehensive hands-on training in the use of electronic spreadsheets ( 4.5 lecture hours ) Laboratory fee applies .
CMP 115 – COMPUTERS IN BUSINESS Prerequisites : Students must have satisfied all MAT , ENG 001 and RDG 001 remediation requirements prior to starting the course . This course introduces the role of computers and data processing in the business environment . Topics include : essential business computer concepts , computer hardware / software , modern business computer systems , the Internet , data communications , networking , and systems analysis and design . An introduction to DOS and Windows is covered . Electronic spreadsheets are used to emphasize business analysis and decision-making using computers . This course is primarily for business majors . Computer Information Systems or Computer Science majors will not receive credit for this course . Laboratory fee applies .
CMP 117 – BUSINESS COMPUTING : CONCEPT AND APPLICATION Prerequisites : Students must have satisfied all MAT , ENG 001 and RDG 001 remediation requirements prior to starting the course . This course is designed to provide the business student with a broad-based background in the use of computer systems in business and industry . An overview of computer hardware and software concepts with their impact on business systems is an integral part of the course . Students are introduced to a variety of information systems and the development life cycle utilized in the private sector . The importance of networking structures and the analysis of data flow within business and management information systems ( MIS ) are covered . Use of the Internet for global electronic commerce is discussed . The hands-on component of the course provides students with substantial use of spreadsheet , database and presentation software to analyze data and solve real-life business problems . Students will be introduced to databases that exhibit the hierarchy of data and the relational database model . ( Students will not receive credit for both CMP 115 and CMP 117 ; Computer Science or Information Technology majors will not receive credit for this course .) Laboratory fee applies .
MAT 101 – CONCEPTS OF MATH Prerequisites : Students must have satisfied all MAT , ENG 001 and RDG 001 remediation requirements prior to starting the course . Topics include : formal symbolic logic , arguments , methods of proof ; basic concepts of sets , set operations and probability . Consideration of number systems and computers .
MAT 102 – INTRODUCTION TO STATICTICS Prerequisites : Students must have satisfied all MAT , ENG 001and RDG 001 remediation requirements prior to starting the course . * See calculator note in catalog . Appropriate and inappropriate uses of statistics , measures of central tendency and variability , basic concepts of probability , the binomial , normal and ' t ' distributions , testing hypotheses , estimation , chi-square , linear regression , and correlation .
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