NAV EX 2nd Qtr. 2017 NavEx 2nd Qtr 2017 - Page 13

device. The result was the color bar concept, known as the diagonal racing stripe logo. This new design was tested on cutters and facilities at the Coast Guards’ Seventh District in Florida. Cutters, buoy tenders, vehicles and buildings at Base Miami all tested the new “racing stripe” logo. Helicopters and fixed-wing aircrafts were also included in the test at North Carolina’s Air Station Elizabeth City. With successful tests and a few modifications to the logo and type-font, on 6 April 1967, Commandant Edwin Roland issued Instruction 5030.5 which ordered service-wide implementation of the Visual Identification System. The racing stripe logo became official and was added to all Coast Guard vehicles, buildings, stationary, signage, stations, cutters, boats and aircraft. OR express The racing stripe concept continues to be adopted in various colors by nations throughout the world. The red racing stripe logo appears on all Coast Guard assets. You can see the stripe in different color configurations on white, black, silver, gray or red hulls of boats, ships, and aircraft. The stripe is also on buildings, signage, and printed materials. Today, the racing stripe emblem is instantly identified as belonging to the United States Coast Guard. ii 1 Ocean Station refers to cutters stationed at sea. USCG Aux i William H. Thiesen, PhD, “The History of the “Racing Stripe” Emblem and Brand Part I: The United States Coast Guard,” Sea History 139, pdf, (Summer 2012). ii Christian Ostersehlte, PhD, “The History of the “Racing Stripe” Emblem and Brand Identity for World Sea Services and Coast Guards Part II: The Rest of the World,” Sea History 139, https://, (Summer 2012). USCG Aux References and further readings: Beard, Tom. The Coast Guard- Foundation for Coast Guard History. Foundation for Coast Guard History Universe, 2010. Ostrom, Thomas P. USCG 1790 to the Present. Red Anvil Press, 2006. Thiesen, William H. PhD. “The History of the “Racing Stripe” Emblem and Brand Part 1: The United States Coast Guard” Sea History 139, Summer 2012 13