HAY
Danimarkalı HAY, ürünleriyle yeni İskandinav tasarımını temsil eden en önemli
firmalardan biri... Kurulduğu 2002 yılından bu yana firmanın amacı ‘Danimarka
mobilya tasarımını 1950’lerdeki yenilikçi konumuna geri döndürmek’. Hem
genç yetenekler, hem de bilinen tasarımcılar tarafından yaratılan mobilya
ve aksesuarları da bu doğrultuda hem malzeme, hem de yeni teknolojilere
yönelik oyuncu bir yaklaşımı içeriyor. HAY ürünlerinde mermer ofiste
kullanılmak üzere tasarlanan tepsilerde ve mutfak için kesme tahtalarında
yer buluyor. Firma Kopenhag’daki merkez mağazasının tasarımında dahi ana
malzeme olarak mermeri tercih ediyor.
Being one of the leading retailers of interior design in northern Europe,
Danish HAY might be one of the biggest ambassadors of new Scandinavian
design right now. Since the founding in 2002 the ambition of the
company has been to “encourage Danish furniture design’s return to the
innovative greatness of the 1950’s and 1960’s in a contemporary context”.
HAY’s designs show a contemporary playfulness with materials and new
technologies, resulting in modern furniture and accessories designed by
both young talents and established designers. HAY’s contribution to the
marble trend is a small collection of white marble trays for office supply, and
chopping boards for the kitchen – as an addition to this their flagship store in
Copenhagen also integrates marble in the store design.
HAY, Mermer tepsi / Marble tray, 2011
I
n Scandinavia in the 1980s the spirit of post-crisis
called for quality and timeless luxury materials - and
marble obviously filled that need; glazing bathrooms,
kitchens, floors, it was to be seen in every ambitious
interior in the period. The trend passed, but now,
marble is back in it’s clean white form in Scandinavian
interior design –maybe again as a reaction to the
financial crisis that has been raging in the past years in
Europe. But adding to its use as covering material in the
1980s, marble is now being used in a different way by
the Scandinavian designers– as small decorating objects,
lamps, salt and pepper sets, in combination with wood,
as lids for small bowls, in office supply, and maybe most
surprisingly other materials are being used to mimic its
look and texture. In addition, old classics are brought
back to life, for example the timeless Tulip table by the
Finnish American architect Eero Saarinen, which he
designed in 1958.
Modern Scandinavian design emerged in the late
1940s and is usually defined by being minimalistic,
simplistic and most importantly