the shopper
40.8
Median
Age
3 .1 3
Average
HH size
PROFESSIONAL PRIDE
• Well-educated career professionals that have prospered
$1 3 8 ,1 0 0
Average
HH income
• They are goal-oriented couples that work hard and take pride in
their newer homes
• Homes are furnished with the latest in homes trends
• Exercise and visit the salon and spa regularly
• Tech savvy and own and use the latest and greatest in tablets,
smartphones and laptops
SOCCER MOMS
• Affluent, family-oriented market
3 7. 0
Median
Age
2 .97
Average
HH size
$90, 500
Average
HH income
• Live in new housing away from the bustle of the city, but
close enough to commute
• Most households have at least two vehicles
• Participate in bicycling, jogging, golfing, boating and
target shooting
• Families like their gardens and own the tools for upkeep,
like riding mowers
BOOMBURGS
• Highly-educated, affluent market
34.0
Median
Age
3.25
Average
HH size
$1 1 3 , 4 0 0
Average
HH income
• Style matters, from personal appearance to their homes
• Well-connected on the latest devices and understand how
to use them
• Own SUV’s and luxury cars
• Physical fitness is a priority, including club memberships
and home equipment