NATDA Magazine Sept/Oct 2018 NM_Sept2018 | Page 98

IN 1983, Mike Sheehan founded Sheehan Cycle & Marine. With five lines of products, including Honda, Polaris, Kawasaki, Arctic Cat, Can-Am and Ski-Doo, Mike’s shop evolved into a mega store the likes of which hadn’t been seen in Watertown, South Dakota. Sheehan Trailers’ customer base increased tremendously by having a huge selection, full parts and service departments and, most importantly, a passion for customer service. Due to his wide 98 variety of customer needs, Mike added trailers, campers and golf carts to his inventory over the years to keep up. By 2015, Mike had his fill of the powersports business. He decided to sell that segment of his company, but retained the trailers, campers and golf carts to form a new business, Sheehan Trailers. He held onto the business for another year before selling it to Matt Steen in 2016. NATDA Magazine www.natda.org