update on the Dealer
success group
1996 to 2001, I had the privilege to work with Mr. Clements
for five years. I learned long ago that his sales and management
training programs work. We’ve kept in contact since that time.
When I began my trailer company in 2010, I utilized his sales
training concepts and my marketing experience to focus on
what’s important to help my company be profitable and grow to
where it is today. I’m extremely happy Mr. Clements is involved
with NATDA and the Dealer Success Group.
Can you provide some feedback on the program
for dealers looking into joining the NATDA Dealer
Success Group?
SWANK: Make time to have open discussions with other
dealerships. Here’s an example. With the steel prices impacting
most of us, it was nice to do a round-table talk of what everyone
was doing to react to that - raising prices, educating customers,
etc. I learned a lot from the short time we had as an open forum
from other dealers, not just out BCI contact.
KING: I highly recommend Bob Clements International to
any dealer looking for a successful strategy and to learn more
than basic sales, retail and service principles. Bob Clements
International can get to the core of situations and creating an
exceptional business model of success.
BORG: If you’re a dealership that wants to grow, be profitable
and stay in business for years to come, join this program today.
It is well worth your investment. You’ll enjoy working with these
people and interacting in the discussions each month.
How has Bob Clements International helped you
re-evaluate the way in which you do business (i.e.,
Sales, Parts, Staff, Service, etc.)?
SWANK: They’ve taught us to track the numbers more and to
really focus our time on the growth of our people.
KING: Bob Clements International has brought awareness to
the importance of things like creating repeat customers, hiring at
the right time, recognizing parts trends, and monitoring service
techs – while having solutions for areas of these concerns.
BORG: It keeps my company and I focused on the importance
of keeping in touch with customers and prospects and to make
sure the company sales goals and financials are on track and
profitable.
Don’t miss the NATDA Roundtable Panel Discussion at the
2018 NATDA Trade Show on Thursday, September 6, 2018. To
learn more about NATDA Dealer Success Groups, please visit:
www.natda.org/dealer-education or call 727-360-
0304.
86
NATDA Magazine www.natda.org