H
eadquartered in bustling Bristol, Indiana, the brand-new
company is already making a name for itself around
dealers’ circles with the inclusion of Troyer himself. Troyer
spent over fifteen years at Haulmark with positions ranging from
Warranty Manager to Vice President of Sales and Marketing. “Over the last several years, we’ve noticed a lot of manufacturers
are building what they want, instead of what the customer needs,”
states Troyer. “We’re focused on building trailers to fill a gap in
the marketplace and re-introduce products that customers are
looking for, but their current suppliers aren’t building.”
After his career in cargo trailers, Troyer and a business partner
purchased an aluminum and steel fabrication company that served
the cargo and horse trailer industries. He sold the company in
2016, but couldn’t shake the vision of building a new, high-quality
product. It was then that he connected with Matt Arnold, a former
co-worker, to partner on a new venture: Formula Trailers. For the near thirty-year industry veteran, quality comes not just
in the form of the trailers they are building, but the interactions
between dealers and the manufacturer itself. From the two
ends of the customer-need, manufacturer-want spectrum, Troyer
envisions Formula Trailers leaning heavily towards its customers.
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NATDA Magazine www.natda.org