NATDA Magazine Sept/Oct 2017 NM_Sept2017WEB-ilovepdf-compressed - Page 18

SPENCER BOYD ENCOURAGES FANS TO “PROTECT YOUR TRUCK” WITH RANCH HAND SPONSORSHIP Ranch Hand Truck Accessories joined Spencer Boyd Racing as an associate sponsor for the North Carolina Education Lottery 200 at Charlotte Motor Speedway. Throughout the two-week Charlotte home stretch, fans found Spencer, a member of Rick Ware Racing, and Ranch Hand educating the public on how to “Protect Your Truck” with appearances in the local area. Shiner, Texas based Ranch Hand’s number one priority is that you, your family and your vehicle are protected from the unpredictable. They’ve built a reputation in the truck accessories industry for making the sturdiest products meticulously engineered for durability. “This is an exciting partnership with a trusted brand and honestly they have a stunning logo that will look great under the lights at Charlotte,” remarked Boyd. “We did joke that a Ranch Hand grille guard attached to the No. 12 Silverado might help me push my way to the front.” Ranch Hand Vice President, Jerry Courtney said about entering into NASCAR sponsorship, “We recently unveiled a new logo for the same dependable products that built our company. It was time that we expanded our marketing efforts to reach truck lovers nationwide. We know that NASCAR fans support sponsors in great numbers, so it was a no-brainer to join the NASCAR Camping World Truck Series with this up and coming driver, Spencer Boyd.” 18 NOVAE CORP. ACQUIRES CAM SUPERLINE Novae Corp. has acquired the assets of CAM Superline, Inc. of Waynesboro, Pennsylvania. Financial terms of this private transaction are not disclosed. Headquartered in Markle, Indiana, Novae Corp. is a leading North American manufacturer of Utility, Dump, Equipment and Enclosed Trailers marketed under the brands of Sure-Trac® and H&H Trailers®. Novae Corp. operates 8 manufacturing facilities in Northeast Indiana and Western Iowa, and distributes both brands through a network of independent dealers throughout North America. CAM Superline will continue to operate independently in Pennsylvania under the Novae Corp. group of companies. Novae Corp. plans to retain the CAM Superline brand, core product lines and employees as the business integration process evolves. “CAM Superline has been one of the most trusted brands in the trailer industry for 17 years, and has been a proven leader in product quality and reliability for the higher performance product categories in which they compete”, according to Mark Yde, Director of Business Development for Novae Corp. “This acquisition fits extremely well within our overall Novae Corp. portfolio, and provides significant opportunity for synergies in product-market focus, supply chain, technology, channels and geographical reach.” Novae Corp. is a privately held company that was founded in 1995, and entered the trailer segment in the year 2000. Novae Corp. is one of the fastest growing companies in the trailer industry over the past decade and has consistently been in the Inc. 5000 list of America’s fastest growing private companies. More trailer news on page 20 NATDA Magazine