NATDA: How do you feel the
relationship between Bear Track
Trailers and its dealers is doing? Have
you seen the growth you’ve expected
over the past 2-3 years?
SUCKOW: Overall, I feel our
relationships are strong. There are always
things we can do better and are constantly
improving on. Plus, with any acquisition
there are changes, but we’re getting aligned
and starting to see more growth. The table
has been set to see more growth in 2019
and beyond.
NATDA: How have your dealers
evolved from your first few years in the
industry to now?
SUCKOW: Bear Track has been a
very strong brand in our home state of
Minnesota. The previous owners worked
with a mix of traditional trailer dealers
and powersport dealers. They had a
small operation and this mix of dealers
kept them busy all year. After Voyager
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purchased the brand, we’ve pushed for
new dealers outside of the upper Midwest
as we have added capacity. With this push,
our network is transitioning more to
traditional trailer dealers and distributors
with the goal to use them as hubs to sell to
smaller powersport dealers. an easy way to see if we are successful.
There’s also the need to be successful by
producing a quality product and meeting
our customers’ needs. This only happens
if we can create good jobs, maintain a
stable employee base and make positive
contributions to our community.
NATDA: Are there any parts of the
United States where you’re currently
seeking dealers? NATDA: What do you feel sets Bear
Track Trailers, both in product offering
and business operations, apart from
other manufacturers in the industry?
SUCKOW: We’re pushing for new
dealers outside of the upper Midwest.
We have a strong network in Minnesota,
Wisconsin and the Dakotas, but are looking
elsewhere for energized dealers focused
on growth and offering a quality line-up of
aluminum trailers in their sales mix.
NATDA: What does “success” for the
company look like to you?
SUCKOW: We evaluate success on a
few different levels. Obviously, we have
our company’s financial goals, which is
SUCKOW: We set ourselves apart
with the time and energy dedicated to
the product and to our customers. Some
might say our product is overbuilt, but we
feel it’s needed when you produce a quality
product. Most manufacturers won’t weld
every touchpoint from the decking to the
frame or round off corners, so they’re not
as sharp. Again, we produce a product we
are proud of and take the steps to show it.
We’re also dedicated to the service and
support of our customers. As an owner,
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