NATDA Magazine Nov/Dec 2017 NM_Nov2017_FINAL2 - Page 33

Creating a custom audience can be done directly through the ad creation process on Facebook. You simply designate the areas and radius’ you would like to market in. Then choose the demographics and interests or behaviors that appeal to your audience. A retargeting pixel audience requires a Facebook pixel, but once you get it set up on your website, it can be used to target people who visit your website. A Lookalike Audience can be created from a retargeting pixel audience or a saved audience to create a completely new set of prospects based off of the interests of the host group. A retargeting pixel audience requires a Facebook pixel, and once it is set up on your website, it can be used to target people who visit your website. A Lookalike Audience can be created from a retargeting pixel audience or a saved audience to create a completely new set of prospects based off the interests of the host group. A Lookalike Audience can be created from a retargeting pixel audience or a saved audience to create a completely new set of prospects based off the interests of the host group. Lastly, you must choose the ad format. This can be a carousel ad with multiple pictures, a single image, a custom video upload, or a slideshow. Some advertising campaign types can limit the formats you can use, so not all of these options may be available. It’s important to come up with a strong creative format for the final step because this is going to be what grabs your customers attention. You don’t want them swiping by when your product or service is perfect for them! To conclude, Facebook gives nearly unlimited customization potential for creating advertisements. If you can find the perfect balance between measuring your objective, targeting your audience, and building a custom creative advertisement suiting the needs of the customer, you can really take your business to new heights. If you’d like to find out more about Facebook advertising for your business, please reach out to us at hello@lotvantage.com. 3415 E Frontage Rd Ste B Tampa, FL 33607 813-470-7094 www.lotvantage.com www.natda.org NATDA Magazine 33