NATDA Magazine May/June 2016 - Page 4

Who We Are... May/June 2016, Volume 9 Number 1 Andy Ackerman President Jesse Battle Executive Director Karen Anderson Sales Director Heather Schulman Marketing Director 20 NATDA Headquarters 111 2nd Ave. NE., Ste. 1405 Saint Petersburg, FL 33701 Phone (727) 360-0304 Fax (727) 231-8356 www.natda.org The NATDA Magazine is published six times a year by The North American Trailer Dealers Association. Reprinting in whole or by any means—graphic, electronic or mechanical, including photocopying or information storage and retrieval systems—is expressly forbidden without written permission from the publisher. Editorial contributions are welcome but editors recommend that contributors query first. NATDA assumes no responsibility for loss or damage thereto. All photographs should be released for publication by the source. NATDA is not responsible for return of unsolicited photographs or manuscripts. NATDA reserves the right to use material at its discretion and we reserve the right to edit material to meet our publishing/editorial requirements. Please Note: The articles contained in this publication are meant to increase reader awareness of trailer ownership. Its contents should not be construed as advice or instruction on such topics, which should be obtained directly from the product manufacturer. Inquiries & Change of Address write: NATDA 111 2nd Ave. NE. STE. 1405 Saint Petersburg, FL 33701 (727)360-0304 (727)231-8356 FAX info@natda.org Contents Features 18 FREE Training Webinar 20 TexTrail Trailer Parts 24 Search Engine Visibility 26 Customer-Centric Marketing 30 Dealership Spring Cleaning 32 Nashville Trade Show 33 Registration Now Available 36 40 Increase Your Dealer Sales Innovative Parts Company by Dealer Spike by Avenue Agency A Checklist by Mark Podeyn Consulting Have You Seen Who’s Coming? For Industry-Related Dealers to Trade Show Dealer Spotlight Introducing: White Spruce & Fullenkamp Looking Ahead 10 New First-Time Manufacturers Exhibit at the Trade Show & Convention in Nashville For their article contributions, we would like to thank: Dealer Spike Anna Hutson Mark Podeyn In Every Issue 7 8 10 61 President’s Message Member Benefits Trailer News Ad Index NATDA Magazine is published by Brady Media Group LLC.: bradymedia@cox.net Cheryl Cabanaw Membership Manager 4 NATDA Magazine Layout & Design by: Stephanie McGhee Art Director stephmcghee@gmail.com MAGAZINE www.natda.org www.natda.org