NATDA Magazine May/Jun 2018 May/June 2018 - Page 42

The faster the website, the better the user experience and the higher the conversion rate. As a result, Google weighs speed in rankings. Therefore, the more effort put into speeding up the site, the greater the rankings AND higher conversions for the increased traffic. – Kent Lewis, Anvil Media, Inc. This mistake that many startups, and even young businesses, make is that they rely on the use of personal assets to secure funding for the business. Paying cash for necessary income-generating equipment is often a mistake that ownership makes. The goal of a small business owner should be to not only increase sales revenues, but to build the company’s creditworthiness. Building business credit provides benefits for a business and gives unique financial advantages in the market place. Good business creditworthiness is an asset a business can use to secure lines of credit, lease equipment, finance a company vehicle and obtain business loans and credit cards without putting personal credit at risk. Finally, it’s important to remember that the greater the business credit, the greater the worth and potential return you will receive if you choose to sell the business in the future. – Karin Kmetz, Priority One Financial Services 42 NATDA Magazine