NATDA Magazine May/Jun 2018 May/June 2018 - Page 12

CURT GROUP ANNOUNCES LAUNCH OF NEW WEBSITES CURT Group, a leading sales, marketing, engineering and distribution company of towing products and truck accessories, has launched all-new websites for three of its brands. Curtmfg. com, and have been reinvented with a new mobile-responsive platform, simplified navigation and enhanced vehicle lookup. These three websites went live on April 3, 2018; each one featuring a bold, uncluttered design, improved functionality and simplified taxonomy for a truly user-friendly experience. At the top of the homepage, you will find an updated category menu, colorful carousel and powerful vehicle lookup. There are also links to other brands within CURT Group, providing easy access to see all products. Further down are featured items and the latest news and events. They’ve also added an extensive lifestyle section, giving visitors a chance to explore our products through their own preferred hobbies and interests. One of the key goals of these new websites was to create an SEO-optimized, unified platform that provides a user-friendly navigational experience. They started by thinking from the user’s perspective, then worked their way backward. This led to the development of a more universally recognized hierarchy. Their new product categories are more recognizable by everyone, from shop owners and installers to consumers. The bold dropdown menu provides a simple, straightforward path to our products, making it much easier for visitors to find the products they’re looking for. Each category page has also been streamlined to be more product-focused with a new filtering system within each category. This update gives users command of the page, allowing them to sort by size, weight, finish and more. 12 The next key area of focus was the vehicle lookup tool. In recent months, CURT Group has been taking great strides toward more comprehensive ACES / PIES data – the data recognized universally in the automotive industry. This refined data has been implemented with our new sites, along with a simplified, but more prominent, lookup menu. It is now easier than ever for visitors to look up their vehicle by year, make and model and quickly find the parts that fit their vehicle. The launch of these three new websites is phase 1 in an exciting renovation of the CURT Group online presence. They are eager for the opportunities that their new scalable platform will provide for its family of brands and, ultimately, for its customers. Some of the next steps include a unified shopping cart system, a “My Garage” tool to save and apply parts to multiple vehicles and more advanced digital marketing capabilities. Later this year, the company will be extending these renovations with new websites for UWS and RETRAC. Click the links to check out the new, and NATDA Magazine