THREE MORE DEALERS SHOW #NATDA SUPPORT
Burdette Bros Inc., Ludens, Inc. and The Trailer Connection, LLC
showed their feelings towards the NATDA by placing the Proud
Member logo on their social media site and website respectively.
The NATDA Proud Member Program is a year-long cross-marketing
promotion with dealers across the country. To date, over 120
dealers have participated in the program this year.
Kenda Tires, Official Partner of the Cleveland Indians
Building off of strong brand partnerships with the Cleveland Cavaliers
and the Columbus Blue Jackets, Kenda Continues to expand their
sports marketing efforts. The Cleveland Indians and Kenda Tires have
announced a corporate partnership and Kenda Tires will be an Official
Partner of the Cleveland Indians through the end of the 2017 season.
Under the terms of the agreement, Kenda will receive TV-visible
branded home plate signage as well as baseline signage.
Burdette Bros Inc
Clarksburg, MD
www.burdettebrothers.com
“We are excited to announce our sponsorship with the Cleveland
Indians,” said Jimmy Yang, Kenda’s president. “The MLB and the
Cleveland Indians organization has always had a strong image and
presence in the Ohio market and last year’s appearance in the World
Series put the Indians on the world stage. We are always looking for
opportunities to connect our brand not only in America, but also across
the globe to our Global Headquarters in Taiwan and all 100+ countries
in between that we serve.”
Indians Senior Director of Corporate Partnerships and Premium
Hospitality Ted Baugh said, “We are excited to add Ohio-Based US
Headquarters Kenda Tires to the Indians team in anticipation of another
exciting season at Progressive Field. We appreciate Kenda’s strong
support of the Indians to deliver their marketing objectives to Indians
Fans everywhere. We look forward to working together closely with
them this season and beyond.”
Ludens, Inc.
Humboldt, SD
www.ludensinc.com
The Trailer Connection, LLC
Rocky Mount, VA
www.trailerconnectionllc.com
CURT Announces Roch Lambert as
New CEO
CURT Manufacturing announced the appointment of
Roch (Rock) Lambert, as the company’s new Chief
Executive Officer, effective March 13, 2017. Lambert
will succeed, Greg Hooks, who will continue to serve
as a member of CURT’s Board of Directors.
Lambert has more than thirty years of experience in leadership roles
in the durable consumer goods environment. He spent many years
with the BRP Group (Ski Doo Sea Doo) and his earlier career includes
positions such as Plant Engineering Manager, Operations Vice President,
Vice President & General Manager and CEO with P&L responsibility
of more than one billion in annual revenue. He has spent the last
twenty years of his career in senior executive-level roles, serving on
several industry boards of directors, including most recently as CEO &
Chairman of the Board for RBH/Beneteau Group (Four Winns, Glastron,
Scarab and Wellcraft).
More trailer news on page 14
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NATDA Magazine www.natda.org