For more than 35 years , Maine Trailer has been helping professional drivers and businesses stay on the road with trailer registrations , trailer sales , leasing , parts and service .
Selling everything from 4.5 x 9 ’ utility trailers to 20-ton equipment trailers , the company also offers a wide variety of parts in its recently expanded showroom , six trailer bays for customer repairs and a “ mobile trailer service ” for offsite trailer repair .
“ Maine Trailer has been very lucky in the sense that we are able to adapt our business to changes in the trailer industry ,” says Chief Operating Officer , Rod Hathaway .
These adaptations include a leasing department that hosts a full line of over the road and office trailers , as well as a large fleet of storage trailers and shipping containers , and a complete set of tow-behind rentals for any customer needs . “ We have quite a few long-term customers for that aspect of our business ,” Hathaway says .
With skilled technicians , shipping and storage container customization , an experienced trailer staff and a one-of-a-kind mobile showroom , Maine Trailer aims to be a local problemsolver .
“ We stand out from our competition by selling commercial grade trailers and leasing only the best over-the-road and storage trailers to our clients ,” explains Hathaway . “ We ’ re also the only shipping container dealer in Maine to partner with area ports to ensure high-quality merchandise .”
While these adjustments have helped Maine Trailer keep up with the tangible aspects of a dealership , Hathaway says the company has embraced social media while maintaining the face-to-face relationships that his customer base requires . Being an active participant in new technology has been a major contributor to the company ’ s success .
“ We introduced iPads on our Mobile Parts Showroom trucks , so each of our parts sales team members know what we
64 NATDA Magazine www . natda . org