NATDA Magazine Mar/Apr NM_Mar2018_Final032818b | Page 28

Swift Built LLC was started by people who saw a need for affordable trailers that could handle the rugged terrain of everyday life , from two-track roads to the off-road paths ranchers needed to keep an eye on cows giving birth .
The company uses laser-cut components that are powdercoated and , every year , modifications are made to make sure Swift Built is the ultimate ranch trailer . So , aside from a trailer that doesn ’ t rust , consumers get one of America ’ s toughest stock trailers built to be used on the ranch .
Generally , trailers in the cattle industry either need to be beautiful , aluminum trailers for show cattle or sturdy and tough at a competitive price for ranchers who raise beef for consumption . With the latter being the most demanded , trailers need to be as tough as the ranchers pulling them . When ranchers look at Swift Built trailers , they notice the quality and details that sets the company ’ s inventory apart from its competition . In fact , most of the details that have been included started as suggestions by ranchers . “ One thing we pride ourselves in is our customer service and interaction ,” says Dealer Representative John Murdock . “ When our customers come forward with ideas , we take a deep consideration of the modifications . Most of the changes on the trailers , to date , where started with ideas our customers had .”
Apparently , those modifications are working for Swift Built ’ s customer base . Now , the company faces a different kind of problem .
“ The biggest hurdle we ’ ve encountered is problems that come from growing too quickly ,” says Murdock .
While not exactly a terrible problem to have , rapid expansion does come with its own set of challenges . A dealer network
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