If you’re a seasoned, trailer-industry veteran, you’ll know that the early part of
spring is when dealerships across the country start ramping up business. With
tax refunds starting to kick back, consumers are preparing their first major toy
purchases of the year. Whether that’s a toy that will sit on a trailer or the toy is
the trailer itself, now is your chance to make effective marketing decisions that
will benefit you all year.
This issue of NATDA Magazine focuses on several different marketing
considerations that may help take your dealership’s presence in your
community up a notch. In Creating a Marketing Budget That Works (Page 10),
a continuation of our NATDA Dealership Performance Training series, Sara Hey
explains how much and where your spending will get the most bang for its buck.
Once you’ve got an idea of what your budget will look like, you need to figure
out who to spend it on. Dealer Spike’s Connecting the Customer Journey with
Geofence Targeting (Page 58), explains how you can pinpoint your marketing
efforts directly to the people that need it most. When your hard work has paid
off and you’ve got those new customers, be sure to never lose them again by
following the email guidelines set forth in Vicimus’ How to Keep Your Email
Campaigns Compliant in an Anti-Spam World (Page 46).
As always, the 2019 NATDA Trade Show keeps getting bigger. We’re proud to
welcome several new exhibitors, including manufacturers Apogee Trailers
and Besler Industries. You can find out more on both in ADAPT-X Adapting to
America (Page 26) and Top-of-the-Line Design (Page 28).
One of the most important publications to trailer dealers, the 2019 NATDA Trailer
Buyer’s Guide, should be landing in mailboxes very soon. The publication easily
answers dealer questions by displaying direct contact information, trailer model
types, new models and more. If you simply can’t wait for the printed edition, you
can always visit www.natda.org/buyers-guide to see the online edition.
Lastly, we’d like to extend our sincere appreciation to our dealer members.
Without your support, this association would not be able to provide the
programs, benefits or trade show it currently does. On 2019 Proud Member
Logo Program (Page 38), we’ve listed those who’ve shown their support by
proudly displaying the 2019 NATDA Proud Member logo on their website or
social media platforms.
Again, thank you and we look forward to a great Spring!
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NATDA Magazine
www.natda.org