to hit the showroom. New models are
an enticing reason to visit the dealership
and a new opportunity to upgrade to a
new RV or trailer. When a new model
or distinguished used unit rolls in, grab
some great photos and tease the readers
with tantalizing details of the must-have
features.
WHO’S NEW
Put the focus on your team in a quick
and easy newsletter. Make readers feel
like insiders by introducing them the
new team members – especially team
members they may meet on the sales
floor, service department, or who may
answer their phone calls and questions.
A quick profile and photograph, helps
customers feel “at home” at your
dealership and makes them feel like part
of your team.
SEASONAL TIPS
As the seasons change, change the
content of your newsletter. Compose
a quick and easy email newsletter
chocked with seasonal tips and service
reminders. Use the first cold blast to
remind customers to winterize their RV;
as the first green sprigs of spring emerge,
send out a service reminder for air
conditioners and vents, or perhaps remind
them about landscape trailers for sale.
As summer heats up, remind customers
to check coolant, wipers, generators, and
tires. As summer gives way to fall, a quick
email letter can remind customers to
bring their RV in to check and lubricate
seals.
With ideas for effective, quick and easy
newsletters, use a few extra marketing
tips to make sure customers open your
newsletters and act.
A) Write a compelling, informative
subject line for your email. “November
Newsletter” doesn’t offer much the
customer doesn’t already know. “Fall
Service Specials” or “Summer Safety Tips
for Your RV” are inviting and informative.
B) Be accurate and specific. Include full
contact information with a phone number
and name so customers can follow up on
your email newsletter.
C) Conclude with a call to action: come
in today, call us, or check out our website.
With simple to generate content, use
quick and easy email newsletters to
nurture a long-term relationship with
your customers and grow a fan base for
your dealership. For more information on
Netsource Media, please visit
www.netsourcemedia.com or call
800-709-3240.