NATDA Magazine Mar/Apr 2015 - Page 43

Leasing also gives the buyer flexibility at the end of the term. They can choose to keep the trailer or they can walk away and get another newer model without the hassle of trying to trade in or sell the older unit. From a sales perspective, if your customer wants to replace the trailer they are buying today in three years, but they have a consumer loan, they will need to sell it out right or work a deal with you. If they do a walk away lease, at the end of the term, they turn the trailer in and then you get the next sale. If a dealership wants to get the units back, they have the option to set the end of term repurchase price so the customer has an easy transition from the old unit to the new unit and the dealership can bank on quality used inventory that has an agreed upon return price up front. By having a comprehensive commercial finance program, like the one NATDA offers through Priority One, you can expand the opportunities to help your customers with more options and help your dealership with more sales. On top of all these benefits, there are no dealer fees, and you earn money on each transaction; just another benefit NATDA is providing to help you sell more and earn more. About Priority One Financial Services Priority One Financial Services has been offering competitive financing options since 1987 and is currently serving the bus, trailer, marine and RV industry. Acquired in 2007 by Forest River, Inc. a Berkshire Hathaway company, Priority One serves as the F&I managed services provider for hundreds of dealers nationwide. Dealers who use Priority One will see an increase in loan approvals and F&I profit. For more information, visit written by: Jared Zimlin with Priority One Financial Services