A
well-designed site from a reputable development
company can have a much longer and more productive
lifespan than a poorly designed website, but you should do
a health report on your website each year to make sure it
is still performing at its best for you. Here are some things
to consider to help you decide whether you need a website
redesign:
Is Your Website Mobile-Responsive?
In April of 2015, Google officially began penalizing websites
that were not mobile. This was done partially to force mobile
compliance on website owners, because over half of Google’s
searches are performed on mobile devices. As more and
more businesses make their sites responsive, a non-mobile-
responsive site will continue to lose out on search traffic.
There’s no way around it – if your site is not mobile, you need
a website redesign.
Does Your Website Have an Outdated Design?
This probably goes without saying, but if your site looks dated,
it’s time for a redesign. If you are still using Flash animations
(or your whole site is in Flash!), framed content, “splash” intro
pages, and other expired technology or techniques, then you
need to call a web designer.
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Is Your Website Hard to Manage?
If managing your website is a laborious process involving
web editors and FTP accounts or a poorly-designed content
management system (CMS), then likely the content on your
site is out-of-date as nobody in your company has the time
to deal with the update process. Likewise, if every update
to the website involves using a paid website developer, your
site may be too costly to manage. In this case, a redesign on
an easy-to-use CMS could be an excellent solution. If your
site becomes easy to manage in-house, you’re more likely to
keep it fresh with content and then get noticed by the search
engines (they like sites that are updated frequently!), thus
driving more traffic to it.
Is Your Website Not Performing?
Is the site converting visitors into customers? If not, you
either have a low performing website or you don’t have
proper tracking in place. If your website isn’t doing its job of
increasing business, it’s time to consider a redesign.
Read the full article and check out the rest of the Business
Website Series for more tips on the NetSource Blog at blog.
netsourcemedia.com.
For more information, visit www.netsourcemedia.com
or call 800-709-3240.
NATDA Magazine www.natda.org