“As long as you stay honest, you’ll be
alright,” says Earnest.
Having been in the business for twenty
years, White may be onto something.
The honesty he so often talks about
has converted both in-state and out-of-
state prospects to brand-loyal customers
willing to travel great lengths to see him
and his wife.
“Our repeat customers are our biggest
success,” explains Yvonne.
With so many changes impacting the
industry right now, customer loyalty has
definitely helped WSS Trailers thrive. The
small company has become known for
their customer service, low prices and
quality trailers. Those last two items have
become a bigger hurdle over the years.
Earnest says that the price of trailers has
increased compared to their quality.
“It’s hard for the little man to stay
competitive and profitable,” he states.
For Earnest and Yvonne, though, the
economy is booming, and customers
are eager to purchase. As for where the
industry is headed, Earnest expects more
of the same.
www.natda.org
“The industry has its ebbs and flows,”
Earnest says.
WSS Trailers must be in the middle of
a particularly good “flow”, then. The
company is doing so well, it recently
welcomed a new service technician.
An NATDA member since 2011, WSS
Trailers acknowledges the help of
the North American Trailer Dealers
Association in helping take the business
to another level.
“NATDA provides us with great
information through the magazine,
website, trade show and its staff. We’ve
put a lot of their educational ideas into
practice and have seen great results
through Google reviews and other
marketing items,” Yvonne says. “We
started offering NATDA’s Tire & Wheel
Hazard Protection Program.
We’re
excited to see how that grows.”
One of the things the pair is most excited
about, though, is the 2018 NATDA Trade
Show. “You learn so much at the show.
It’s the best way to stay head of the game
and one step ahead of the competition,”
says Earnest.
NATDA Magazine
73