NATDA Magazine July/Aug 2018 NM_July2018_printFINAL - Page 72

P rior to 2000, Earnest White was firmly embedded in the footwear business. As that industry moved overseas, though, Earnest and his brother sought out a new venture. The pair started buying and selling trailers in smaller increments and realized that the trailer industry was the perfect fit for them. The incremental trailer business, known as White’s Service and Supply, eventually grew too large for the brothers to handle. The two brought on a third partner and, in 2010, 72 WSS Trailers was formed. In the eight years since, things have indeed changed. Earnest bought out his brother’s portion of the company and the third partner eventually retired. Now, Earnest and his wife, Yvonne, handle the dealership alone and have turned it into a booming business in Burleson, Texas. For the Whites, there isn’t a “secret to success.” If anything, there’s only one core motive behind their dealership’s actions: honesty. NATDA Magazine www.natda.org