NATDA Magazine July/Aug 2018 NM_July2018_printFINAL - Page 51

THURSDAY, SEPTEMBER 6, 2018 from 12pm-5pm Are Your Marketing Dollars Producing Sales? Sara Hey | VP of Business Development & Speaker | Bob Clements International Are you getting a return on your advertising investment? Or, are you wasting your marketing budget? It is critical to know the actual cost of bringing a new customer into your dealership and how much you must spend to entice existing customers to re-buy. Sara Hey will help determine your customer acquisition costs, customer lifetime values and what a well-rounded marketing budget should look like for your dealership. The Power of your Dealership Website Jake Aschendorf | Vice President of OEM Relations | Dealer Spike Over 80% of consumers do research online before making an in-store purchase. 50% of those consumers are using their mobile device. What type of experience do consumers have when they visit your website on their phone or tablet? Does your site load quickly? Is the content on your site well organized? And can the dealership be contacted in one click? If you want consumers to make the journey from their phones to your dealership, the power lies within your website. Understanding Your Numbers in Service, Parts & Sales Bob Clements | President, Author & Keynote Speaker | Bob Clements International To be an effective owner or manager, you must know the numbers, or ‘vital signs’, of your dealership — total labor sales, service recovery rates and parts sales by individual, for example. Whether you are looking for a good refresher or a full overview of what numbers you need to know, this session is for you! Bob Clements will walk you through why it’s important to know your numbers, the key numbers you need to measure to most effectively manage your parts, service and sales departments and how reports can help you manage your dealership and improve the overall effectiveness of your business. NATDA Dealer Panel Discussion Does your dealership measure up to the best in the country? Want to know what successful dealers are doing to take their businesses to the next level? Join NATDA as it hosts a round-table discussion with some of the industry’s top minds. These professionals will field live dealer questions on experiences and challenges your dealership may be facing. It’s time your dealership blows the doors off its service, parts and sales department. NATDA Magazine 51