organizations, then more customers will have their expectations
met and the whole industry will benefit. The Dealer Advantage toolkit is broken into three parts to
support the three primary stages of the sales process:
Big Tex Trailers has always concentrated on providing dealers with
a great portfolio of products, deep available in-stock inventory and
fast delivery times. Now, they’ve also developed an exceptional
“dealer toolkit” that helps dealers connect with prospects,
convince them they’ve found the right product and dealership,
and close the sale more easily. Connect — Winning the attention of the consumer in the right
place with the right presence to draw them in. In other words,
g enerating traffic and leads, and following up to keep them engaged.
Convince — Helping customers through the shopping experience
with deep product knowledge and professional operations that
present dealerships in the best light. Done right, this is where
dealers can inspire loyalty, overcome objections and increase the
lifetime value of customers.
Close — Providing tools that remove friction from inking the deal
and watching them drive away with a new trailer. This includes
financing help, a point where up to 50 percent of sales fall apart.
Each of these components will be examined a little deeper below,
but it’s easy to see how each of these pieces provides not only
a dealer advantage, but also a customer advantage. From finding
the right dealership and product to moving smoothly through the
sales and closing process, customers will find that the benefits of
Dealer Advantage accrue to them, too. And ultimately that’s what
helps dealerships win in their markets: happy customers. That and
great products, of course!
This toolkit is a collection of strategies and resources that they
call Big Tex Dealer Advantage, and the program is designed to do
just what it says: provide an advantage to dealers as they engage
with customers. By increasing leads and traffic, improving sales
and operations, and increasing closing rates, Dealer Advantage
maximizes dealer revenue and enhances margins.
The secret in the sauce is that it helps customers get just what
they want, from a dealership they want to do business with. Win-
win-win sounds like a cliché, but that’s exactly what this program
is about.
CONNECT
Some buyers just walk through the door because they happened
to be driving by. Most don’t. Most come because they know you
are the solution to their problem or can help them take advantage
of an opportunity. But connecting with prospects is complicated
these days, and the Big Tex Dealer Advantage Connect module
offers world-class marketing solutions that generate more local
leads, convert them to sales and increase market share!
Through a program called WebConnect, Dealer Advantage
provides customized dealer websites with built-in lead-generation
and response mechanisms that are optimized to make the “phone
ring, email ding and door swing.” Each site has its own look and
feel, with clean designs and professional content. The Dealer
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