INVENTORY MANAGEMENT: BEST PRACTICES
Marc Hamud, Senior Vice President, Wells Fargo Commercial Distribution Finance (CDF)
In this session, Marc Hamud will cover the fundamental capital and inventory management skills you need to run your business more efficient and
effectively:
Understanding The Basics of Cash Flow Management
Benefits of Inventory Financing
Key Industry Metrics
The session will give you insights into the benefits of financing, the importance of strict inventory management, as well as provide industry
benchmarks around important financial metrics.
BRING YOUR TRAILER INVENTORY TO LIFE WITH VISUAL STORYTELLING
Anna Hutson, Founder & CEO, Avenue
Powerful visual assets evoke deep emotions in your customers and result in richer engagement with your digital content. Whether you’re a
seasoned marketer, the business owner or a manager of a dealership, knowing how to utilize visual assets and digital channels to tell a story will
create a closer connection to your customer, put your inventory into context and make your sales and marketing efforts more effective.
Avenue’s Founder & CEO, Anna Hutson will share insights about the most impactful ways to use visual storytelling and digital marketing channels
to engage customers, build your brand and sell more inventory. This seminar will guide dealers through the fundamentals of building a visual
storytelling strategy through digital imagery, social platforms, videos, animation and more. Dealers will learn how to leverage these marketing
essentials to bring their trailer inventory to life and grow their business.
HOW NEW OVERTIME RULES WILL IMPACT YOUR DEALERSHIP
Kathryn Carlson, Vice President, HR Management Products, KPA
Kathryn Carlson will review the much anticipated overtime exemption rule put out this past May by the Department of Labor. The new rule means
that 4.2 million salaried, non-manufacturing workers nationwide will now be entitled to overtime, with a direct cost to employers of almost $1.5
billion. Kathryn will provide an overview of the recent changes as well as:
How do the DOL’s new overtime exemption rules impact the current salary basis test and the salary level threshold required for
exemption?
When will the DOL’s final rules take effect?
What can you do right now to prepare for new FLSA compliance obligations?
What tools and resources does KPA offer for clients to comply with the new rule?
SETTING YOUR BUSINESS APART AS A PROFESSIONAL TOWING SYSTEMS PROVIDER
Chris Long, Towing Systems Specialist & Master Technician, Connected Correctly, LLC
In the trailer sales industry, selling trailer hitches and equipment, as well as providing installation services, is a necessary component to increasing
sales and better serving customers. However, many trailer dealerships view towing equipment as the necessary burden of making sales and do not
place much importance on it. The “Hitch Shops” of yesteryear have faded away and morphed into trailer & U-Haul dealerships, accessory stores
and other businesses that sell and install towing equipment to augment their primary business. With zero government regulations in place to ensure
proper product installation and the current rise of “DIY” installations, there has been a rise in trailer hitch-related accidents that result in property
damage, injury and even loss of life. This has created a general sense of anxiety and uncertainty among consumers who want to make sure that their
towing equipment is installed correctly and safe.
In this seminar, Chris Long will walk dealers through the common process of selling and installing towing equipment and provide helpful tips along
the way that will build consumer confidence in your dealership, giving it the added facet of professionalism. The goal is convey to your customers
that your dealership is not just a place to buy trailers, but it is also a place they can trust with the proper selection and installation of towing
equipment to serve their needs while keeping them and their investment safe.
For more information, go to www.natda.org