DARE TO BE DIFFERENT
Bob Clements , President , Author & Keynote Speaker , Bob Clements International , Inc .
“ DARE TO BE DIFFERENT ” is fun , upbeat and challenges you to think outside of the box . Bob will focus on the importance of having passionate employees work for your dealership , how to sell and market to the different age groups that represent today ’ s customers , why price is not why people buy and the importance of focusing on creating not just satisfied , but loyal customers .
The audience will be on their feet at the end of the program , and learn how to use a “ mental tool ” that will allow them to quickly change how they see themselves , their business and their customers . The key to success is in understanding that it ’ s your uniqueness , not your commonness , that attract both great employees and profitable customers .
ONLINE MARKETING TOOLS AND STRATEGIES TO DRIVE LOCAL TRAFFIC TO YOUR BUSINESS
Tracy Amato , Director of Marketing , Auction123 . com
Your customers begin their shopping process online , even if they live around the corner from your dealership . Yet many dealerships fall short in targeting their local customers when developing an online marketing strategy .
This seminar will cover a variety of processes dealers can start implementing right away to increase their local traffic via internet marketing strategies . Topics include a high-level overview of SEO techniques and practices for increasing local search results , site content ideas to increase relevancy , the importance of quality images and descriptions of your inventory , ways to be consistent and effective on Craigslist and how building a strong presence on review sites will boost local traffic . The topics in this seminar are useful to all dealerships , regardless of size .
TRAILER FINANCING 101
Jared Zimlin , Business Development Director , Priority One Financial Services , Inc .
If your dealership is offering financing at any level , regardless if you are selling a few utility trailers to large commercial use trailers , this seminar is a must . Learn the basics to getting more loans approved and the tools you need to be successful . Plus , you will get answers on how finance protection regulations cost you and the roadblocks you may have in place that are actually costing your sales .
Your Finance Tool Box – What do you need to successfully get as many customers financed as possible ? Credit Knowledge – What do you look for when choosing where to send a deal ? Product Knowledge – What are the profit centers for my finance office ? Sales Knowledge – How do I sell to the lender and the customer to make sure we are delivering ? F & I Compliance – What are the legal requirements and penalties for simply offering finance at my dealership ? Measuring your success – How do I know if we are doing well and how can we improve ? Roadblocks – What are some obstacles that can keep us from maximizing our finance potential ?
STATE OF THE TRAILER INDUSTRY
Jeff Jones , National Trailer Sales Manager , Statistical Surveys , Inc .
In this seminar , Jeff Jones will take you through a detailed look at the light and medium duty trailer industry market and focus on trends for all 5 segments ( boat , enclosed , horse , livestock and open ). The better understanding you have of the market and its trends the more opportunities your dealership has to succeed . Information is a very powerful tool ; therefore , we will cover each segment along with the top selling brands , states , BTA ’ s , price and length groups .
Remember national trends do not equal local trends . Staying abreast of your local market area will help you increase sales and the success of your dealership .