2
Get creative with your booth.
Remember to utilize all your
resources, the goal is to transform
your empty booth space into an
exhilarating environment where you
can teach, present, entertain, display
and connect with valued dealers/
prospects. How will your company
stand out from the crowd? What type
of impact do you want to make? Make
sure attendees can fully understand
your company’s message.
4
Enhance the dealer
experience during the event.
Consider becoming a trade show
sponsor. NATDA has created unique
sponsorship opportunities that will
greatly increase awareness of your
company.You can even consider
selecting the right giveaways for
potential clients have a way to
remember your company that relays
a simple way to keep in touch and
follow-up with you.
3
Engage with your audience
before the event. For example,
send an e-mail or include us on your
newsletter about the upcoming trade
show; set up Facebook or LinkedIn
event listings and invite dealers; or
consider mailing letters/postcards
telling dealers that you are exhibiting.
5
Follow-up with any
perspective leads. Have a specific,
tailored plan for ongoing nurturing
to follow your initial follow-up email.
Make certain to translate these leads
into sales for your company!
www.natda.org
NATDA Magazine
49