NATDA Magazine July/Aug 2015 - Page 48

The 2015 NATDA Trade Show & Convention is quickly approaching! Remember, face-to-face marketing can be an extremely effective tactic (when done correctly) to generate new business resulting in real ROI. Here are 5 tips for a successful trade show. 1 48 Determine your main goal(s) for attending the trade show. Think strategically. Do you want to meet with decision maker’s face-toface, scope out your competition, scope out what’s new and trending in the industry, connect with trade media, build new relationships, generate new business leads and increase brand awareness? NATDA Magazine www.natda.org