NATDA Magazine July/Aug 2015 - Page 48

The 2015 NATDA Trade Show & Convention is quickly approaching! Remember, face-to-face marketing can be an extremely effective tactic (when done correctly) to generate new business resulting in real ROI. Here are 5 tips for a successful trade show. 1 48 Determine your main goal(s) for attending the trade show. Think strategically. Do you want to meet with decision maker’s face-toface, scope out your competition, scope out what’s new and trending in the industry, connect with trade media, build new relationships, generate new business leads and increase brand awareness? NATDA Magazine