“It’s a family-owned operation. We treat our employees
as family, so we treat our customers as family.”
“It’s just good, old-fashioned customer
service. That’s the main thing,” Oglesbee
explains. “If you buy something from us,
you’re buying service. We’ve got a facility
where we take care of what we sell. If you’ve
got a problem, I’m out in front, talking with
the manufacturer about it. I don’t just turn
you loose and say, ‘it’s yours now.’ That’s what
brings customers back to us.”
It’s not just Oglesbee, though. When his
daughter, Jessi, married Sid Wells, Oglesbee
and his wife gave half of the dealership to
them. Now, if you bring your trailer to the
Double O Trailers team, you’re bringing it to
the entire family.
“It’s a family-owned operation. We treat
our employees as family, so we treat our
customers as family,” says Oglesbee.
The family-relationship dynamic has extended
not only to the company’s interactions
with its customers and employees, but to
its manufacturers as well. Double O has
stocked up on manufacturers known for
their reputations, including Wilson Trailer,
Hillsboro Industries, Iron Bull Trailers,
Norstar Truck Beds, Doolittle Trailer Mfg. and
Delta Trailers.
“We search for a long time just to find trailers
and truck beds that we want to sell. I’ve been
in the cattle industry forever. I know what
livestock trailers stand up, which ones are
good and what people want.”
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Oglesbee says the company’s transition to
Wilson Trailer stemmed from that very same
customer-first approach.
“They did more for us that what the other
manufacturer could do,” he says. “They did
more of what the customer wanted. I’m all
about the customer. Everybody out there is
selling truck beds and trailers. Every yard has
one in it. I can’t compete with people that
are sitting five trailers in their front yard and
selling them. But, if you buy from us, you buy
service.”
In all areas, the Double O Trailers approach
seems to be working flawlessly. Oglesbee
says the company’s financials are equally
spread between its parts, service and sales
departments, something he modestly says is
a “fairly decent way to do it.”
Next year, Double O Trailers will have a few
more departments. With an inventory of
used trailers on the lot, Oglesbee thought
he might put them to use by renting them
out with the option to purchase if desired.
Another option he’s created is tearing them
down and building ground-load trailers.
Oglesbee says, “We take wrecked or old
trailers that nobody wants. We buy them,
cut them and make ground-load trailers for
people. We do a bunch of those and resell
them. We do a whole lot in this little shop.”
Indeed, Double O Trailers does a whole lot
for a little shop.
NATDA Magazine
51