NATDA Magazine Jan/Feb 2019 Jan2019Mag_FINAL - Page 26

“The car-hauler industry likes a steel floor, but we, typically, don’t do steel floors. So, when we built this trailer, the frame had to be built to ensure the steel floor goes right down to make a smooth top deck.” Frette says the new model will likely have two sizes at first, an 18- foot and 20-foot. It’ll be available with 3500-lb or 5000-lb axles, and will come equipped with recessed D-rings, a 48” dovetail and rear pull-out ramps. Separate from the car hauler, Corn Pro plans to unveil another new product just after the first of the year. “We have an exciting new product category to announce in 2019. We are still ironing out a few details, but should be able to release information in early 2019”, says Frette. When searching for details on the new models, dealers will be able to use, another new feature of the company over-haul, the newly structured pricing book. While the prices will remain the same, the layout of the new book and new model names will provide dealers with a cleaner, simpler way of finding details on the trailers they’re looking for. “We’ve started changing model names. Not drastically, but slightly. Our names a pretty specific and tell me, as a very familiar 26 person, exactly what the trailer is. To the end user, the current name means very little. The literature will be laid out differently because of that,” explains Brian. The last things to be unveiled, unfortunately to Brian, will be the newly designed website and literature. Due to the need for all new photography, all products must first be produced to get a photo with the new branding. The new branding is initiating at the start of 2019, meaning only trailers manufactured this year will contain the new branding elements. Frette’s hope is that rollout is complete by the end of second quarter of 2019. Until then, dealers can expect to see new promotional content through CornPro’s social media platforms and advertisements, including ones placed in NATDA Magazine. It’s clear that 2019 will be an important one for Brian and his CornPro team. A rebranding is more than just an image placed on a trailer. It’s the very first thing people remember about a brand and the story it conveys is crucial to the success of a company. CornPro’s rebranding is not just about updating its look, but about reaffirming what it means to buy a CornPro trailer. NATDA Magazine www.natda.org