“The car-hauler industry likes a steel floor, but we, typically, don’t
do steel floors. So, when we built this trailer, the frame had to
be built to ensure the steel floor goes right down to make a
smooth top deck.”
Frette says the new model will likely have two sizes at first, an 18-
foot and 20-foot. It’ll be available with 3500-lb or 5000-lb axles,
and will come equipped with recessed D-rings, a 48” dovetail
and rear pull-out ramps. Separate from the car hauler, Corn Pro
plans to unveil another new product just after the first of the
year. “We have an exciting new product category to announce
in 2019. We are still ironing out a few details, but should be able
to release information in early 2019”, says Frette.
When searching for details on the new models, dealers will be
able to use, another new feature of the company over-haul, the
newly structured pricing book. While the prices will remain the
same, the layout of the new book and new model names will
provide dealers with a cleaner, simpler way of finding details on
the trailers they’re looking for.
“We’ve started changing model names. Not drastically, but
slightly. Our names a pretty specific and tell me, as a very familiar
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person, exactly what the trailer is. To the end user, the current
name means very little. The literature will be laid out differently
because of that,” explains Brian.
The last things to be unveiled, unfortunately to Brian, will be the
newly designed website and literature. Due to the need for all
new photography, all products must first be produced to get a
photo with the new branding. The new branding is initiating at
the start of 2019, meaning only trailers manufactured this year
will contain the new branding elements.
Frette’s hope is that rollout is complete by the end of second
quarter of 2019. Until then, dealers can expect to see new
promotional content through CornPro’s social media platforms
and advertisements, including ones placed in NATDA Magazine.
It’s clear that 2019 will be an important one for Brian and his
CornPro team. A rebranding is more than just an image placed
on a trailer. It’s the very first thing people remember about
a brand and the story it conveys is crucial to the success of a
company. CornPro’s rebranding is not just about updating its
look, but about reaffirming what it means to buy a CornPro
trailer.
NATDA Magazine www.natda.org