To help develop the new brand, CornPro
turned to BLNKPG, an Indianapolis-based
firm. From developing the font to producing
guidelines on how the company’s new look
will be displayed, BLNKPG was given the
keys to creating a unified theme across the
CornPro properties.
Brian says he’s working through a third-party
company to develop the website, something
he hopes will be introduced in the first
quarter of 2019.
Dealerships and customers alike, are sure
to be attracted to CornPro’s new look, but
they’ll be even more excited to hear the
company will be revealing a new car hauler.
CornPro’s current car hauler model will be
recategorized to better fit the clientele that’s
purchasing the trailer.
“This rebranding process has been more than
just logo’s and decals. We’ve gone through
a lot of changes. Some of it is, literally, just
stickers on the trailer and a logo on a piece
of literature. But, some of it is what we
name our trailers, what we call them, how
the dealers see them in a price book,” says
Frette.
For the car hauler, specifically, CornPro
turned to its dealer base to determine if
what they had was best classified as a car
hauler.
“Part of it was seeing how the previous
model was being used by talking to dealers.
‘Why are people buying this trailer?’ We
found out that it was being bought by
equipment haulers. It’s someone hauling a
lighter-weight piece of construction or farm
equipment,” Frette says. “But, what does the
car-hauling industry look for? What do the
people that are moving vehicles with this
trailer care about? They need something
that’s easy to get on, something with an easy
angle of approach.”
After going through its development phase,
Brian thinks the company’s newly designated
car hauler will be able to provide exactly
what dealers and customers are looking for,
including low-rise fenders and a treadplate
steel floor w/recessed D-rings.
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