NATDA Magazine Jan/Feb 2018 NM_Jan2018_FinalWeb | Page 44

Testimonials Written reviews and testimonials are fantastic tools for bringing in new customers. Imagine the power of a well-done video testimonial! Whenever possible, ask your happy customers if they would be willing to participate in a short video explaining their experience and how the purchase has benefited them. Make sure you’re organized and have a plan in place before scheduling your customers for the video shoot. It would be best to provide them with specific questions to think about before they come in so they feel prepared as well. The end result will be better for it. Tips & How-To’s You’re already very knowledgeable about your industry. Sharing 44 that knowledge in the form of tips and how-tos by blogging and/ or vlogging will mark your dealership as an expert that people return to when they need help. In addition to retaining customers, you’re likely to pick up new ones as well who find your resources when they are trying to solve a problem. NetSource Media / TrailersUSA.com 3700 S Pine Ave. Ocala, FL 34471 800-709-3240 | www.netsourcemedia.com NATDA Members: Are you looking to revamp your website? NATDA Members receive a 10% discount, so contact NetSource Media / TrailersUSA.com today! NATDA Magazine www.natda.org