ADCO Products Joins Covercraft Industries Covercraft Industries announced today that it is adding ADCO Products , the market leader in Recreational Vehicle covers and protection accessories , to its stable of brands . This expanded platform will create the largest branded cover manufacturer in the world and will allow the businesses to cross-merchandise existing products into each of their respective markets .
Morgan Ein , General Manager RV Division / VP of Sales and Marketing of the newly-merged company ( and current President of ADCO ), said , “ Covercraft ’ s experience as the leader in vehicle protection products for the automotive market and ADCO ’ s position as the industry standard in the RV market , enhanced by our PCI line of lawn and garden protective covers , make for an extremely strong alliance . I have known Covercraft and its people for years and the time is right to combine our collective talents to expand both of our product lines .”
Mark Korros , President of Covercraft , noted , “ ADCO has the core values and a passion for what they do that is unparalleled in their market segment , making it a perfect union with our vision for Covercraft . The opportunities that this merger presents for both companies are truly exciting and I am looking forward to a successful future . The opportunity to bring many of the Covercraft products into the RV market will help to further solidify ADCO ’ s position as the RV market ’ s industry leader . ADCO has been first to market with innovative products for 60 years . We believe that this track record will be further enhanced with the assistance of Covercraft ’ s world class product development team and manufacturing capabilities . Additionally , we will look forward to bringing exciting new products to the RV OEM market , celebrating Covercraft ’ s unique designs and technological capabilities .”
Guy Zaczepinski , Managing Partner with Century Park Capital Partners and Chairman of Covercraft Industries LLC , commented , “ The combination of Covercraft and ADCO will open up a wide range of market synergies for both companies as they are able to crosssell products and services to each other ’ s existing customer bases .”
ADCO will continue to service its customer base under the ADCO and PCI brand names and will operate as a division of Covercraft Industries . Covercraft , the market leader in custom-fit vehicle covers , is also known for its SeatSaver , LeBra , and Colgan Custom brands . ADCO ’ s sales and management team members will all transition into similar roles within the merged company . ADCO is the market leader for RV covers and accessories , as well as the official licensee for Winnebago-branded covers .
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