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Business in Nairobi Nairobi Affords Much Unrealistic Business Potential Kenya has been credited for being the most improved African and Sub-Saharan country on business competitiveness, cited for well-developed financial market and its fastest adaptation to R&D which collaborates the business sector and research institutes that contributes to its increased ranking in Global Competitive Index Nairobi has more advantages for a business starting, thanks a lot for macroeconomic reform that has led to greater economic stability, and this, together with a focus on infrastructural development and trade, has made the city a prime investment destination in the region of East Africa Community. Kenya‘s urban population is growing at a rate of 4.2% a year, poverty statistics show high numbers of people living on less than Ksh2 913 a person per month in urban areas and Ksh1 562 in rural areas and Nairobi, 22% of the population falls below this low income rate. With the records of 2009 National Census indicated Nairobi having a population of 3,138,369 whose 68.5% are age group between 15 years of age to 64 years and the 30.3% of population falls between 0 age to 14 age group. All of these population groups are consumers whether directly or indirectly, and any business dealing with supplement of commodit