NAILBA Perspectives Perspectives Summer 2018 - Page 28

life happens Life Happens Pro Just for Your Agency Life Happens’ powerful online marketing platform is now right-sized for your agency! Life Happens Pro Agency gives you all the benefits and re- sources of Life Happens Pro— from branding and personal- ization of resources to drip email campaign capabilities to social-media scheduling—with the benefit of it “fitting” your exact needs. With it you get: • The ability to buy discounted licenses ly. She has diversified into writing books, running a winery, heading up a sportswear company, and continu- ing her health and fitness lifestyle empire. Life Happens made a great video where Danica articulates her journey along with why she believes life in- surance is so important. Watch here and be sure to share: www.lifehap- pens.org/danica. make sure you have materials that your advisors can use throughout the year. Here are a few things you may not know about LIAM and the resources: 5 Tips to Get Started 2. Social media is easier than you think. One of the most popular resources is a six-week LIAM cal- endar of prewritten social-media posts, along with graphics, videos and blog posts, that can be used as-is or modified. It’s available via the LIAM resources at www. lifehappens.org/liam. This video is just one of dozens of resources that Life Happens has cre- ated including digital flyers, email templates, social-media graphics and prewritten posts, social-media engagement ideas, videos and much more. And remember, you can use all the materials and resources we have built around these themes and Danica for the past three years. You can check them all out here: www. lifehappens.org/liam. (Remember that to access all the resources you have to use your Life Happens Pro account. See the box for more infor- mation on Life Happens Pro Agency.) The bottom line: We are now LIAM 365, so although LIAM is Life Insurance Awareness Month, we 28 perspectives SUMMER 2018 1.  It’s all customizable. You can customize the LIAM (and other Life Happens) resources to meet your company’s branding and marketing standards, as well as put on contact info and a logo. 3.  Circulate two-minutes of tips. You can spread the word among the producers you work with and get them using the LIAM campaign materials using this two-minute marketing tactics video: www.lifehappenspro.org/ tactics. There’s a marketing doc- ument to download there as well. 4. The resources are enduring. All the evergreen resources Life Hap- pens creates can be used now and well into the future. Plus, as a bo- nus, all three years of Danica’s re- sources can be used through Dec. 31, 2018. 5. Life Happens wants to hear from you and help. If we don’t know about roadblocks you may have to using our resources, there’s no way to help. Please reach out at any time to support@lifehap- pens.org. I’d also love to personally hear how you and your agency are using the resources and leveraging the cam- paign. Make it a great LIAM! Robert N. Garneau, CLU, ChFC, is chair of Life Happens. A Life and Qualifying member of MDRT, he is in his 41st year in the life insurance Industry. He has served as state pres- ident of NAIFA-New Hampshire and the New Hampshire Society of Finan- cial Services Professionals. He resides in Manchester, N.H. • Transparent pricing— drag your cursor and select the number of licenses, select monthly vs. annual, and see the price immediately • Ease of adding or removing licenses or upgrade subscriptions • 14-day free trial Learn more at www.LifeHappensPro.org/ Agency and reach out to support@lifehappens.org with any questions.