N. Texas Dentistry Special Issue 2014 Inside the Exceptional Practice | Page 23

Begin by defining your personal goals. Honestly explore what you value and find personally rewarding. How
would you describe what success means to you? Is a family part of your vision? Do you want to reserve some time
to pursue a secondary interest, a talent or hobby? Establishing priorities and recognizing the inherent trade-offs
will help you achieve the right balance for you between life within and beyond your office.
Determine the services you intend to provide. This will help you project start-up and operating
costs, which your lender will likely require. A preliminary budget should encompass the costs of
your facility, supplies, equipment and technology, staffing, marketing, accounting and legal services.

Determine your production goals. These goals should be based on solid information – know and consider your area’s demographics and competition to make sure
your goals are realistic.
Formulate a strategy for achieving your business goals. How will you attract
patients to make sure your production goals are consistently met? What kind of
team will you need to assemble to meet your goals and the needs of your patients?
How do you intend to monitor and measure your success?

Monitor and revisit your plan periodically as your practice evolves. While
planning is essential for starting a new
practice, it is critical to regularly re-evaluate your progress and make any course
adjustments that may be necessary to
stay on track. Committing and periodically re-committing to your goals is a
beneficial discipline at every stage of
your career, throughout the life of your
practice.

Global Reach. Local Touch. Single Source.

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