N. Texas Dentistry Special Issue 2014 Inside the Exceptional Practice | Page 19

well as smaller (but still mighty) sites like YP.com, Yelp! or
Angie’s List, just to name a few of the hundreds of options. Your
listing with these directories will include your location, your
hours, detailed information about your practice, and in some
cases, a few photos or video. These listings are most helpful
when potential patients are using geographically related search
terms like “pediatric dentist in Plano TX” or “orthodontist in
Coppell TX.”
With recent changes in Google’s ranking formula, these online
directory listings have become extremely important to being
found by prospective patients conducting a Google search. Here
are a few reasons why:

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The more places your practice is listed completely and
accurately, the better your chances of being found by
someone searching locally for your services.

Google is continually ۈH