Mê Thú Cưng - Pet Magazine for Vietnam Số 3 | Issue Three | Page 11

Pet Industry in Vietnam 08 15

Mê Thú Cưng

Pet Industry in Vietnam > Latest News and Views
The growing popularity and influence of Pet Industry Trade Shows in
Asia and their afffect on the growth of the Pet Industry in Vietnam

T

he growing influence of
successful and popular Pet
Industry trade shows in Asia,
like Interpets in Tokyo, Pet Asia
in Singapore, Pet Expo Thailand,
Pet World Malaysia and the Pet
Fair Asia in Shanghai, should
inspire stakeholders of the pet
industry in Vietnam to develop
their own national pet industry
trade exhibition.
Part of any pet business marketing
strategy for your company should include
attending and exhibiting at Pet Industry
trade shows, international and locally.
Exhibiting your pet products or services
at a trade show is a a great marketing
tactic to expose your company to current
and potential supply chain customers
within the pet industry. More importantly,
they offer a great way to create a first
impression about your company to subdistributors, distributors, and wholesalers.
To begin the process of a future dedicated
business event for the Pet Industry in
Vietnam our suggestion would first
become involved with the LifeStyle
Vietnam trade show, creating a new show
sector for ‘Pets’. Since pets, dogs and
cats, are increasingly being brought into
the ‘home’ of Vietnamese families and
treated like family it would seem natural
to include related products and services
for pets at an event that showcases the

“Home’. This event would also become
a promotional and selling venue for local
companies producing pet products in
Vietnam, showcasing their products to
potentially thousands of visitors that
attend the annual Vietnam LifeStyle
exhibition held in Ho Chi Minh City.
There is also great opportunity for
international pet related companies to
showcase their pet products and services
at Vietnam Lifestyle. The numbers in
attendance are increasing annually and
the majority of attendees are a growing
middle class of Vietnamese with growing
disposable incomes being spent on their
family, and pets.
Here are other benefits of attending and
particiapting in pet industry trade shows:
Great opportunities for potential sales
leads
One of the biggest reasons for a presence
at a pet trade shows is the potential
for sales leads. Hundreds of potential
customers come to these pet trade shows
and, depending on the show you are part
of, a majority of them could be part of your
target audience. The very presence of
these customers in a trade show means
that they are interested, and you have
the chance to convert this interest into a
promising and qualified lead. The right
marketing message and pitch can help
draw more prospective customers for your
supply chain than the most complex sales
call campaign.

The opportunity to grow your network
A good pet trade marketing strategy
involves using your network to your
advantage, and trade shows give you the
chance to develop and strengthen this
network. Pet Industry trade shows offer
an invaluable opportunity to network with
potential supply chain entities as well
as other related businesses. Over time,
networking within the pet industry trade
shows locally and globally can open new
opportunities for your business.
Increase awareness about your business
and products
By displaying your products and brand in
international and local pet trade shows,
you can create awareness about them
as well as generate interest among
customers. A good pet trade show
marketing strategy can get people talking
about your people within the industry and
even on social media.
Direct way to see your competition
At the end of the day, a pet industry trade
show is not just about one business. It is
a platform for many businesses to display
themselves and their products. If the show
caters to the Pet Industry of Vietnam, then
many of the businesses you see in trade
shows are probably your competitors.
You get to see what they are up to and
the products they have to offer. This sort
of opportunity to assess competitors up
front is rare, and must be used..

TOP 10 Pet Industry Trade Fairs in Asia
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Interpets Asia Pacific | Tokyo, Japan | www.interpets.jp
Pet Fair Asia | Shanghai, China | www.petfairasia.com
CIPS (China International Pet Show) | Beijing, China | www.cipscom.com
Aquarama / Pet Asia | Singapore | www.aquarama.com.sg
KoPet Pet Fair | Seoul, South Korea | www.kopet.com
Pet Expo Thailand | Bangkok, Thailand | www.petexpothailand.net
Pet World Malaysia | Kuala Lumpur, Malaysia | femsb.com/exhibition/pet-world/
Taipei Pet Show | Taipei, Taiwan | aquapets-show.com.tw/en/
International Pet Accessory Expo | Hong Kong | petexpo.hk/lang-en/
India International Pet Trade Fair | Delhi, India | iiptf.com

TOP 10 Hội Chợ Thương Mại Ngành Công Nghiệp Thú Cưng ở Châu Á
Issue 03 | May + June 2014 | petmagazine.vn

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