Mê Thú Cưng - Pet Magazine for Vietnam Số 2 | Issue Two | Page 60

WHY VIETNAM?
TOP 5 REASONS TO ADVERTISE

1

Becoming an advertiser

Education
for Pet

Owners

There truly is a need for
a responsible publication
that focuses on the
education of socially
responsible pet owners: a
practical ‘user guide’ for
pet owners in Vietnam.

2

First Mover
Opportunity

appealing to the Expat pet consumer demand across

owners. The concept of

represents a first mover

owner; helping them solve all pet industry product

‘Pet Humanization’ has

opportunity into the

the many complicated

been steadily increasing

nascent pet industry

issues of pet ownership in

in Vietnam. There is a

Vietnam.

growing demand for
quality pet products from
a growing population of
pet owners in Vietnam.

3

Target Expat
Pet Owners

4

Satisfy
Demand
for Quality Pet
Products

and service sectors.

5

We have a

in Vietnam as more and
more pet owners treat

long term

their dog or cat like family

vision for

members. This global

Vietnam

industry trend encourages

Vietnam has a population

the pet owner to spend

approaching 95 million;

more on their pet and

65% of her population

helps define industry

There is a growing

is under 35. Holds the

growth. The future is

demand for quality pet

second largest title for

promising for the Pet

We will publish bilingual

products and services in

dog ownership in Asia,

Industry in Vietnam!

(Vietnamese and English)

Vietnam. Our publication

and all new growth

content and therefore be

will immediately simulate

coming from youthful pet

R

EADERSHIP PROFILE

Our readership segments in Vietnam are among the
emerging trend of ‘global middle market segments’
defined by a large population with rapid economic growth.

OBJECTIVES

Single Households & Couples without Children

Educate pet owners on the
responsibilities and ethics of proper
pet ownership.

These market segments of pet owners are the future. Both
segments have great potential growth for new pet ownership,
willing to spend their disposable income on their pets and
beginning to call their pets ‘friends’ or ‘part of the family’ (pet
humanization: that creates increased expenditure on pets).

Expats Living in Vietnam

Total number of expats living in Vietnam in 2012 was over 75,000
(up from 55,000 in 2009). Pet ownership amongst Expats is
estimated at 8-12%.

Women: Affluent Decision Makers & Pet Owners

Encourage socially responsible pet
ownership in Vietnam.

Provide accurate, trustworthy and
reliable information on all issues
related to pet ownership and pet
care.
Build the first definitive directory
of companies and indiviudals that
offer for sale Pets, Pet Food, Pet Care
S W'f