Mélange Travel & Lifestyle Magazine APRIL 2019 | Page 254

Krishna Lawrence Krishna sees the Caribbean as a melting pot of flavours and, as a music producer, he believes he should be able to bring all of them together under his spell. Music Producer, Songwriter, Engineer and Entrepreneur - Dada Music - Trinidad and Tobago’s carnival is over and what a carnival that was! After the song Famalay’s resounding success throughout the carnival season leading up to the Road March title win, and its continuing popularity, it must be agreed that Dada Music has solidified his place within the world of music producer greats in the Caribbean! Who is Dada Music? On the island of Dominica where he lives and works, Krishna is popularly known as Dada Music. Growing up, he nurtured a keen interest in music, critically assessing music played on radio and in the community during parties and get-togethers. “Famalay” During his teenage years, he got access to different types of software that allowed him to explore his musical interest in areas such as “Deejaying” and “Riddim Drum Programming”. He soon realized that Drum Programming allowed him to more clearly understand sound design and manipulation, so he gravitated to it and, as the saying goes, “the rest is history”. Krishna began to create and re-create sounds on demand, he started playing the keyboards and later on, sound engineering and song writing was brought into the picture. His first significant “hit” was in 2013 with “De Long Tongue” by Halibut of famed “Belles Combo” of the Cadence Lypso, followed by a string of hits from around the region, ranging from Trinidad & Tobago in the south to St. Thomas, U. S. Virgin Islands in the north. During the early stages of his career as a music producer, bands such as Triple Kay and WCK would use the “Riddims” he was producing at the time to develop songs and song pieces or “chants” that worked well with the masses. This gave him much-needed publicity. In 2016 he was nominated for Riddim compilation of the Year and Best Music Producer of the year at the International Soca Awards, with his hit riddim compilation, “Loud Riddim” which featured songs from world renowned artists like Azaryah ( formerly Flipo) of Trinidad and Tobago. This riddim project amassed millions of views on YouTube and tens of thousands of downloads and plays on streaming sites such as Spotify and iTunes. This was followed by wins in a number of soca monarch and road march titles in St. Vincent, St Lucia, Dominica, Antigua and St Thomas. The Dada Music Brand has now evolved into a well established and respected music production brand in the Caribbean and is beginning to attract a lot of International attention.