MyPEM Magazine Vol. 3 - Page 7

From my personal viewpoint - my message is in the photo, also the style and vision. To describe further, you could say that "my soul is in it". Trust me, once you've put in the effort and your own style and vision, there will be people somewhere who appreciates it and will want you to produce it.

Lifetime achievements

1. What was your proudest achievements and why?

I'm not into entering photographic competitions or going after international awards and recognition. However, I've undertaken some personal projects which I'm proud of and there are two of them.

Sweden - selected for a major campaign by Jack Wahl.

Australia - "Vision" project, to capture multi-cultural life in Australia (3 months) by Marina Mahathir.

Advice to the future and current generation of photographers

1. What's your advice to those who're just starting to have an interest in photography?

Equip basic knowledge first. Develop your own content. Follow guidelines by referring or comparing to the best.

Most important, if you want to develop photography as a career is to build up a strong portfolio or body of work. Take 6 months at the very least. Potential clients need to see your portfolio and this is what that will help to promote or get you the job.

2. What's your advice to those who're already amateur photographers?

Learn to analyze the scene, develop eye judgement. Also learn to develop a habit by viewing or looking at the top photographers.

The difference between just seeing vs analyzing the scene.

The difference between just copying vs producing.

It takes a long time to develop eye judgement.

The Future

1. What photographic projects do you hope to see happen in the future? Please give an example of one and why?

I would like to see more collaboration with Govt, NGO, Ad Agency/Producer.

There is also another aspect that the clients must also learn to understand about photography. They should not judge a photographer by having the best camera but by their vision - artistic vision.

There are opportunities also for Malaysian photographers to go after the foreign markets - USA, Europe, China, Japan, Asia, Australia.

As for the Malaysian Market - we could develop more content suitable to be deemed as Asian content. We have the subjects here in Malaysia.

One way to make this happen is to establish a link and marketing through third parties.

2. How has social media played an importance in your photography? (do you have a Facebook, Twitter, Instagram account).

FB, Instagram.

4. How do you promote yourself? Do you have a blog, online portfolio like Flickr, 500px, etc?

Website maintained by son & daughter.